{"product_id":"the-choice-factory-25-behavioural-biases-that-influence-what-we-buy","title":"The Choice Factory: 25 Behavioural Biases That Influence What We Buy","description":"\u003cp\u003e\u003cstrong\u003eThe Choice Factory\u003c\/strong\u003e by Richard Shotton is a practical guide to applying behavioural science in marketing, revealing 25 powerful biases that drive consumer decisions. Essential reading for marketers, brand strategists, and business owners who want to understand and influence buying behaviour.\u003c\/p\u003e","brand":"Axisbooks","offers":[{"title":"Default Title","offer_id":54033920917699,"sku":null,"price":899.0,"currency_code":"PKR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0637\/9651\/0915\/files\/images_4e96057c-a950-4276-ae86-49a0a696666d.jpg?v=1781586460","url":"https:\/\/axisbookspk.com\/products\/the-choice-factory-25-behavioural-biases-that-influence-what-we-buy","provider":"AXISBOOKS","version":"1.0","type":"link"}