The Brand Gap

The Brand Gap: How to Bridge the Distance Between Business Strategy and Design 

"The Brand Gap" by Marty Neumeier is a concise, visual guide that reveals how smart companies bridge the gap between business strategy and creative execution to build powerful brands. Neumeier simplifies branding into five essential disciplines—differentiate, collaborate, innovate, validate, and cultivate—showing how to align strategy with design to create a meaningful and competitive brand experience. With a bold, whiteboard-style layout and actionable insights, this book is a must-read for marketers, designers, entrepreneurs, and strategists aiming to elevate their brand in today's fast-paced market.