Winning the Right Game

Winning the Right Game: How to Disrupt, Defend, and Deliver in a Changing World by Ron Adner explores how companies can thrive amid industry disruption by redefining the “game” they are playing. Adner argues that success isn’t just about outperforming rivals—it’s about recognizing when the rules, players, and value creation patterns have shifted, and then repositioning to lead in the new environment.

He introduces tools for:

• Identifying ecosystem changes that redefine competition.

• Choosing the right role to play in a transformed market.

• Defending against disruption or driving it yourself.

• Aligning partners, capabilities, and strategy to deliver value in the new game.

Packed with case studies, the book offers a framework for leaders to adapt before competitors and secure lasting advantage.