Start with Why

Start with Why: How Great Leaders Inspire Everyone to Take Action

Some leaders and organizations inspire loyalty and lasting success, while others don’t. Simon Sinek shows the difference: they start with WHY—a clear sense of purpose beyond profit. Through his idea of the Golden Circle, he explains how great leaders inspire action by focusing on why they exist, not just what they do. This book is a guide for anyone who wants to lead, inspire, or be inspired.