Hit Makers by Derek Thompson

Hit Makers by Derek Thompson

Hit Makers explores the hidden forces that make certain songs, movies, and ideas become massively popular. Journalist Derek Thompson argues that nothing truly “goes viral” by chance—success depends on powerful networks, timing, and how well something connects with the right audience.

He reveals that people are drawn to “familiar surprises”: new ideas that still feel recognizable. Through stories ranging from Disney to Facebook, and from impressionist art to pop music, Thompson shows how culture, psychology, and economics combine to create hits.

Ultimately, Hit Makers explains that popularity isn’t about luck or quality alone—it’s about understanding what captures people’s attention and why.