Humor, Seriously: Why Humor Is a Secret Weapon in Business and Life

Humor, Seriously by Jennifer Aaker & Naomi Bagdonas is the ultimate guide to harnessing the power of humor in your professional and personal life.

Based on the wildly popular Stanford Business School course, this book reveals the surprising science behind why humor works — and how anyone can use it to build trust, boost creativity, and lead more effectively. Whether you think you're funny or not, this book will change the way you communicate forever.

Backed by research. Packed with laughs. Seriously useful.