New Sales. Simplified: The Essential Handbook for Prospecting and New Business Development by Mike Weinberg:
New Sales. Simplified. is a practical guide for salespeople focused on generating new business. Mike Weinberg provides straightforward strategies for prospecting, building a healthy sales pipeline, and winning new clients. The book emphasizes creating a clear sales story, targeting the right prospects, and using disciplined outreach to consistently generate opportunities. With actionable advice and real-world examples, it helps sales professionals overcome common obstacles, stay motivated, and achieve measurable growth in new business development.
