Measure What Matters

 Measure What Matters by John Doerr reveals how the OKR (Objectives and Key Results) system drives success. First used at Intel and later adopted by Google, OKRs helped Larry Page and Sergey Brin turn big ideas into focused execution. The system sets clear objectives (what to achieve) and key results (how to measure success), aligning everyone from entry-level employees to CEOs. OKRs promote focus, transparency, teamwork, and accountability. Through case studies with leaders like Bill Gates and Bono, Doerr shows how OKRs fuel innovation, growth, and workplace satisfaction—helping any organization thrive.