Misbehaving

Nobel Prize winner Richard H. Thaler has dedicated his career to exploring the bold idea that people—imperfect, quirky humans—are the real drivers of the economy. In Misbehaving, he offers a witty and captivating tale about bringing economics back to reality and reshaping how we view the world and ourselves. Unlike the classic view of perfectly rational decision-makers, Thaler shows how we all slip up—whether buying gadgets, selling tickets, or taking out loans. These “misbehaviors” aren’t just funny quirks; they have big impacts. Once dismissed, studying these human quirks now helps us make smarter choices in life, business, and government. Packed with amusing stories and sharp insights, Misbehaving reveals how mixing psychology with economics changes everything from family finances to game shows and even the NFL draft.