The End of Average by Todd Rose

The End of Average by Todd Rose:

The End of Average challenges the idea that society should be built around the “average” person. Todd Rose shows that no one is truly average—and that systems designed this way often fail everyone.

Using examples like the U.S. Air Force’s discovery that not a single pilot fit the “average” body type, Rose explains how designing for individuals instead of averages leads to better results.

He argues that schools, jobs, and healthcare should focus on individual strengths and needs, not one-size-fits-all standards. The book is a call to move beyond averages and create a world that values personalization and uniqueness.