Working Backwards

Working Backwards by Colin Bryar and Bill Carr is an insider’s guide to Amazon’s culture, leadership, and success principles. Drawing on decades of experience, the authors share how Amazon created innovations like Prime, Kindle, AWS, and Amazon Studios.

The book explains Amazon’s 14 Leadership Principles and its core values:

• Customer obsession

• Long-term thinking

• Constant innovation

• Operational excellence

With real stories and practical steps, it shows how these principles can be applied in any business to drive growth and innovation.