To Sell Is Human: The Surprising Truth About Moving Others by Daniel H. Pink:
To Sell Is Human argues that everyone, in some way, is involved in selling — whether it’s a product, an idea, or persuading others. Daniel Pink explains that traditional sales techniques are outdated and that modern selling relies on empathy, understanding, and clear communication. The book introduces practical tools for attuning to others, crafting compelling messages, and moving people to action. It emphasizes the importance of asking the right questions, listening deeply, and helping others solve problems, making it relevant not just for salespeople, but for anyone who needs to influence or convince others effectively.
