Principles of Logo Design: A Practical Guide to Creating Effective Signs, Symbols, and Icons by George Bokhua
Principles of Logo Design teaches how to create simple, powerful, and timeless logos. George Bokhua shows that a clean, minimal logo can communicate more effectively than a complex one, leaving a lasting impression. Drawing on classic design principles from experts like Josef Muller-Brockmann and Wucius Wong, Bokhua demonstrates how to use simple shapes and monochromatic designs to maximize impact. This book guides designers of all levels to develop logos that are visually appealing, effective, and built to stand the test of time.
