Get Different by Mike Michalowicz

Get Different by Mike Michalowicz 

Many businesses struggle because being “better” than competitors isn’t enough—customers notice what’s different, not just better. Mike Michalowicz shows a practical, proven system to make your business stand out, attract the right customers, and turn opportunities into sales by answering three key questions: Does it differentiate? Does it attract? Does it direct? This book gives actionable, real-world strategies for anyone who wants their brand or product to be noticed and remembered.