The Power of Little Ideas

The Power of Little Ideas by David Robertson
This book introduces a “third way” to innovate — one that’s neither incremental nor disruptive. Instead of changing your main product, it suggests creating a set of small, complementary innovations around it to make it more valuable and competitive.

Through real examples from LEGO, GoPro, Disney, and others, Robertson shows how this low-risk, high-reward approach can help companies stay ahead and grow steadily. It’s a practical guide for leaders who want sustainable innovation without overhauling their core products.