The Four: The Hidden DNA of Amazon, Apple, Facebook, and Google

The Four: The Hidden DNA of Amazon, Apple, Facebook, and Google by Scott Galloway  

This book explores how four tech giants—Amazon, Apple, Facebook, and Google—rose to dominate the digital economy. Galloway breaks down the strategies, psychology, and hidden patterns that make them so powerful.

• Amazon taps into our instinct for survival by making shopping faster, cheaper, and more convenient.

• Apple appeals to desire and luxury, positioning its products as symbols of identity and status.

• Facebook connects to our need for love and belonging, monetizing human relationships.

• Google satisfies our curiosity, becoming the ultimate source of knowledge and answers.

Together, they shape how we shop, connect, communicate, and think—often more than governments or traditional businesses.

👉 The book reveals both the brilliance and the darker consequences of their dominance, urging readers to understand their influence on our personal lives, economy, and future.