Revenge of the Tipping Point

Revenge of the Tipping Point: Overstories, Superspreaders, and the Rise of Social Engineering

A quarter-century after his groundbreaking debut, Malcolm Gladwell is back with a fresh take that flips The Tipping Point on its head. Why is Miami the way it is? What can a cheetah’s sad story teach us about parenting? Why do Ivy League schools go crazy for sports? And what’s this Magic Third that could change racial harmony? In this playful yet thought-provoking read, Gladwell dives into the darker side of social epidemics, sharing fascinating tales from bank robbers in L.A. to forgotten TV shows and even historic experiments. It’s his most personal book, helping us unravel today’s contagious challenges like COVID and the opioid crisis. Time to rethink tipping points!